Homeowners looking for your services. Ready to connect.
Tell us where you want to work. We connect with local homeowners, confirm their interest in your services, and send qualified leads directly to you. Spend less time prospecting and more time quoting your next job.
- Exclusive: each lead goes to one contractor
- Backed by our replacement policy
- Real conversations included
You choose the area. We start the conversations.
From finding local homeowners to confirming their interest, we handle the outreach so you can focus on your business.
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Choose your service area
Share 5–10 ZIP codes where you want to work and tell us which services you offer. We build your homeowner list around those areas.
Onboarding -
We connect with homeowners
Our team reaches out by text and has a real conversation about the homeowner's project. We answer questions and confirm their interest in hearing from a contractor.
HomeForge does this -
We qualify the lead
We check the homeowner's contact details, property address, and requested service to make sure the lead matches your service area and the work you do.
Qualified for your business -
Connect and arrange a quote
You receive their name, phone number, address, project details, and a screenshot of the conversation. Reach out with the context you need to arrange an estimate.
Your next conversation
A real homeowner. A relevant project. A warmer first call.
Every lead starts with a conversation. You get the homeowner's details and the context behind their request, so you know who you are calling and why.
Matched to your business
- A property decision-maker. Connect with the homeowner or the person authorized to arrange the work.
- In your service area. The property is within the area you selected during onboarding.
- Interested in your services. Their project matches the type of work you want to take on.
- Ready to hear from a contractor. They have expressed interest in the work and agreed to be contacted about it.
- Contact details checked. We confirm their phone number and property address during qualification.
Everything you need to follow up
- Homeowner details. Their name, phone number, and property address, together in one place.
- Project context. See which service they asked about before you make your first call.
- The actual conversation. A screenshot shows what the homeowner said and what they are interested in.
- Exclusive delivery. We send each lead to one contractor only. Your lead is yours to follow up with.
Local projects for the work you do.
Choose your services during onboarding, and we will focus on homeowners looking for that work.
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Roofing
Replacement, repair, storm damage
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Remodeling
Kitchens, baths, additions
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Painting
Interior and exterior
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Gutters
Installation, guards, repairs
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Siding
Vinyl, fiber cement, wood
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Windows
Replacement and installation
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HVAC
Furnaces, AC, heat pumps
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Concrete & masonry
Driveways, patios, brick, block
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Decks
New decks, rebuilds, composite decking
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Flooring
Hardwood, LVP, tile, carpet
Lead quality you can feel confident about.
Your leads are backed by our replacement policy. If a lead does not meet our qualification criteria, let us know and we will replace it at no extra charge.
A straightforward replacement process
- Tell us what happened. Share the lead details and the issue with our team.
- We review the lead. We check the details against your service area, selected services, and our qualification criteria.
- Get a replacement at no extra charge. Once approved, we arrange another qualified lead for you.
A team behind every lead
From setting up your service area to reviewing a lead, our team is here to help. You have a clear point of contact whenever you need support.
Submit replacement requests within three business days of delivery. See our replacement policy for full details.
Built around the areas you want to serve.
Share your preferred ZIP codes, and we will confirm coverage for your business. Your campaign focuses on the areas where you want your next projects.
Explore the metro areas on the map. Hover over a pin to see the city, or ask us about your service area.
More time for projects. Less time finding them.
Keep your focus on estimates and great work. We handle the outreach and deliver interested homeowners directly to your business.
Pay for qualified leads
You pay for qualified leads delivered. We agree on your lead rate and volume before your campaign starts.
No long-term commitment
Keep your lead flow aligned with your schedule. Message our team when you need to pause or stop your campaign.
Outreach handled for you
We manage the homeowner outreach and its costs. You can focus on following up and preparing estimates.
Exclusive leads
Every lead goes to one contractor. We never sell the same lead to another business.
Let's talk about your next projects.
In a 15-minute call, we can discuss your service area, preferred jobs, and lead volume.
A simpler approach to finding your next customer.
Here is how our model compares with common alternatives. Other providers' offers vary.
| Feature | HomeForge Leads | Shared-lead marketplaces | Agencies / retainers |
|---|---|---|---|
| Pricing model | Per qualified lead delivered | Per lead, price varies by trade and competition | Often a monthly retainer plus ad spend |
| Exclusivity | One contractor per lead | Typically sold to several contractors | Depends on the campaign |
| Getting started | Choose your area and complete onboarding | Select a service area and lead preferences | Plan and launch a marketing campaign |
| Contract | No long-term commitment | Varies by platform | Varies by agency |
| What you pay for | A homeowner who said yes in a two-way conversation | Leads collected through the platform | Campaign management and advertising services |
| Lead support | Free replacements for qualifying leads | Credit request, varies by platform | Not applicable |
Straight answers
We reach out by text to homeowners in your selected area and have a two-way conversation about their project. We confirm their interest, check their details, and send you the qualified lead so you can get in touch and arrange an estimate.
If a lead does not meet our qualification criteria, send us the details within three business days of delivery. Our team will review the issue and arrange a free replacement for an approved request. You can find the full replacement policy here.
No. There is no long-term commitment or minimum order. You can pause or stop your campaign by messaging our team, so your lead flow can fit your schedule.
Contact details are forwarded as soon as a homeowner expresses interest. After a campaign starts, first leads typically land within 24 to 48 hours. Volume after that depends on the size of your territory and the trades you cover.
Yes. Each lead is delivered exclusively to one contractor. We never resell it to another business.
Book a short call to discuss your business, then complete onboarding with your services and 5–10 preferred ZIP codes. We confirm your lead rate and volume and help you set up billing through Whop before launching your campaign.
We build campaigns around your selected service area. Share the ZIP codes where you want to work, and we will confirm coverage and focus your homeowner outreach on those locations.
We support roofing, remodeling, painting, gutters, siding, windows, HVAC, concrete and masonry, decks, and flooring. Choose the services you offer during onboarding so we can match leads to your business.
Our team handles the initial text conversations, answers questions, and confirms the homeowner's interest. Once we send you the lead, you take over to discuss the project and arrange a quote.
You receive the homeowner's name, phone number, property address, requested service, and a screenshot of our conversation. We confirm your preferred delivery method during onboarding so you know exactly where to find each new lead.
Your territory. Your trades. Your next customers.
Tell us where you want to work and which projects you want more of. We will help you set up your campaign and start connecting with local homeowners.
No retainer. No setup fee. No minimum. Stop any time.